Many companies still view cybersecurity as a technical expense or an IT problem. In reality, it’s a trust asset. Customers make decisions based not only on price and quality, but also on how safe, reliable, and transparent a business feels. If they think their data will be protected, they will buy with confidence. If they are uncertain or uneasy, they hesitate—or leave. Digital security is no longer something happening “behind the scenes.” It has become part of the perception
